Which one of the following best describes the term “greenwashing”?

[UPSC Civil Services Exam – 2022 Prelims]

(a) Conveying a false impression that a company’s products are eco-friendly and environmentally sound.

(b) Non-inclusion of ecological/ environmental costs in the Annual Financial Statements of a country.

(c) Ignoring the disastrous ecological consequences while undertaking infrastructure development.

(d) Making mandatory provisions for environmental costs in a government project/programme.

Answer: (a)        

Explanation:

• Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact.
• It’s a deceitful marketing gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.