Marketing your online course is important like finding a niche for your online course, creating the course and finding the best platform to sell your course. This is because our mischievous beliefs say there would be at least 7 people like you, around the world- and at least two of them have started selling courses in your expertise subject. This causes competition in the market, and confusion among purchasers, which one should they choose. to scale the sales of your course among these competitors, market your course with some special tactics that your course appears before the purchaser. Let us discuss some such marketing tactics for online courses.
Social media would be an awesome tool to market your online course. What you need is little effort and time spent in the right direction. The word right direction is double-underlined because many marketers make mistakes in social media and blame Zuckerburg for not getting good results- don’t do that. Each Social media account has an algorithm that has the capacity to understand what should go viral, and what posts don’t even deserve a like. Try to understand this from the words of experts and ensure you fall in the good-book of the algorithm. Make sure that marketing of your courses through social media has a decent design, hook sentences and clarity in CTA. Try to understand how giants in EdTech do to market their online courses through social media. Keep researching and testing in social media and one day, for sure, a light bulb will go over your head!